Broker/Owner, Pinnacle Real Estate Group | CSSE, GRI, CDPE | HUD Housing Counselor Trained | National REO Brokers Association | Serving the Treasure Coast Since 2003
A Broker, Not a Booking Service
I’m Michele Lee Scherger, and the Treasure Coast has been my home and my only market since 2003. When you call, you get me — not a team member, not an assistant. I’ll tell you what your home or asset is actually worth, what a buyer here will actually pay, and when your best move is to wait. If your situation is straightforward, I’ll make it easy. If it’s complicated — short sale, foreclosure, probate, a property with problems — that’s the work I’m built for.
Straight Answers to the Questions Everyone Asks
Twenty questions, twenty honest answers — including the ones most agents dodge, like commissions, open houses, and whether that online estimate means anything.
First, don’t panic — this happens, and it’s a negotiation, not a funeral. It’s actually most common after good news: a multiple-offer situation pushes your contract price above what recent closed sales support, the buyer’s lender sends an appraiser, and the appraisal lands below contract. The lender will only loan against the appraised value, so a gap opens. Here’s how we close it.
Option one: challenge the appraisal. Appraisers work fast and sometimes miss things — a legitimate comparable sale, your new roof, the difference between your deep-water canal and a neighbor’s drainage easement. When there’s a factual case, I assemble the comps and documentation and file a formal reconsideration of value. It doesn’t always work, but I’ve seen it work when the case is real.
Option two: the buyer bridges the gap. Nothing stops a buyer from paying above appraised value — they just bring the difference in cash. In competitive situations, motivated buyers often will, especially when they know a backup buyer is waiting.
Option three: meet in the middle. A modest price adjustment paired with additional buyer funds. Both sides bend a little; the deal closes.
Option four — and it’s the last resort, not the first move: reduce to the appraised value. Sometimes it’s the right business decision. It is never the opening position.
Which path fits depends on your leverage: backup offers, the buyer’s motivation, and how the contract’s appraisal language was written — which is something we think about before you ever accept an offer, not after. Questions about protecting your price?
Call or text 561-309-2950, or email michele@sellingportstlucie.com
No — and knowing why is where sellers win or lose real money.
An offer is a package, and the price is only its loudest part. When offers come in, I evaluate the terms that determine whether the deal actually closes: How strong is the financing, and is the lender local and credible? How large is the escrow deposit — the buyer’s real skin in the game? What contingencies are attached, and how long do they run? Is there a home sale contingency — meaning your deal depends on someone else’s house selling? What’s the timeline, and does it fit your next move?
Here’s the scenario I’ve seen play out dozens of times: the “winning” high offer with shaky financing and a sale contingency ties up your home for six weeks, then collapses — and you re-list with days on market working against you, often netting less than the cleaner offer you passed up. A few thousand less with strong financing, a big deposit, and a clean timeline is frequently the richer deal. Certainty has a dollar value.
In multiple-offer situations, I lay every offer out side by side — price, deposit, financing, contingencies, timeline, risk — so you’re comparing complete pictures, not just numbers. Then we work the levers: countering strategically, tightening terms, sometimes creating competition that improves everything on the table.
Every offer gets a strategy, and you make every final call with full information. That’s the job. When offers start arriving on your home, let’s make sure you’re reading them completely.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
If I could show you the number one complaint sellers make about their agents nationwide, it wouldn’t be about price or marketing. It would be silence. The listing goes live, the sign goes up — and then the agent vanishes. Weeks pass. The seller starts wondering if anything is happening at all, and eventually they’re chasing their own agent for scraps of information about the sale of their largest asset.
I find that unacceptable, so here’s how I work instead.
First, we communicate your way. Some clients want a call; some want texts; some want everything in email where they can file it. You pick, and that’s what we use. Second, you get real feedback after showings — not “they’ll think about it,” but what the buyer’s agent actually said, including the parts that sting. Unflattering feedback is market intelligence: hear “the price feels high for the condition” three times and we know exactly what to adjust. You can’t steer a sale on compliments.
Third, you’ll know about activity changes, upcoming offers, and every next step before you have to ask. And when you call or text 561-309-2950, it’s me who answers — not a team coordinator working from notes, but the broker who knows your file because it’s mine.
Your home sale should never feel like a mystery you’re not allowed to solve. If you’ve had that experience before, I’d like to show you the difference.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Florida’s rule is clear, and every seller should know it before listing: you must disclose known facts that materially affect your property’s value and that a buyer couldn’t readily observe themselves. That standard comes from a Florida Supreme Court case called Johnson v. Davis, and it ended the old “buyer beware” era in this state decades ago. The obligation applies whether or not the buyer asks.
What counts as material? The roof leak you patched last summer. The flooding your street takes in heavy rain. The insurance claim, the past mold remediation, the seawall problem, the unpermitted addition. If you know about it, and it would matter to a reasonable buyer, it goes on the table.
Now here’s the reframe I offer every seller who gets nervous about this: disclosure is your protection, not your enemy. The disclosed defect is just a data point — buyers price it in and move on; most homes with honest disclosures sell fine. The concealed defect is a lawsuit. The seller who hides a known problem hands the buyer a legal claim that can follow them years past closing and cost multiples of whatever the repair would have. In my experience, deals rarely die from honest disclosure. Settlements are born from concealment.
What you don’t need to do is catalog every squeaky hinge and cosmetic quirk — the standard is material facts, honestly stated. When you’re unsure whether something qualifies, that’s a judgment call I help my sellers make before it becomes a problem.
Getting ready to sell and wondering what needs disclosing?
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Yes — every time. The inspection is one of the most dangerous moments in your entire sale, and it amazes me how many listing agents skip it.
Here’s what sellers need to understand about inspection reports: they’re written defensively. Inspectors document everything — every hairline crack, every aging component, every “monitor this” — because their liability demands it. The result is that a fundamentally solid house generates a 40-page report that reads like a demolition order. And here’s the part that costs sellers money: what an inspector says casually in the kitchen (“roof’s got some years left, panel’s fine, this is minor”) is often dramatically milder than how the same items read once they’re typed up with photos and warning icons.
If I’m at the inspection, I hear the real-time assessment. I know which findings genuinely concerned the inspector and which are boilerplate. In Florida, I’m also listening for the items that hit the four-point and wind mitigation reports — roof, electrical, plumbing, HVAC — because those drive the buyer’s insurance quote, and insurance anxiety is behind half the repair demands in this state.
Then, when the buyer’s repair request arrives inflated — and they often arrive inflated — I’m not negotiating against a scary document. I’m negotiating from what actually happened in your house, with the knowledge to separate real issues from padding.
Sellers without representation at inspection give that advantage away for nothing. Don’t.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
No — and neither should I. This surprises sellers, so let me explain the psychology, because it genuinely affects your bottom line.
Buyers don’t buy houses they’ve toured. They buy houses they’ve imagined living in. That mental move-in — opening closets, standing in the kitchen, quietly telling each other what they’d change — only happens when buyers feel unobserved. Put the owner in the living room and watch what happens: showings shrink to ten polite minutes, buyers stop opening doors, and the honest conversation between buyer and agent (“could we offer less?” “what would you change?”) never happens in your earshot. That conversation is where offers are born. Kill it, and you’ve killed momentum you’ll never know you lost.
The same logic applies to listing agents hovering at every showing. Buyers’ agents need room to work, and no listing agent’s presence has ever talked a buyer into loving a house. My job happens before and after the showing: making your home easy to book, controlling access properly, and then following up with every buyer’s agent for real feedback — which I actually share with you, including the unflattering parts, because that’s the intelligence that sharpens our strategy.
So when a showing gets scheduled: take the dog, grab a coffee, run the errand. Every showing where a buyer lingers an extra twenty minutes alone is working in your favor.
Questions about how showings, access, and security get handled? Reach out using the contact information below.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Yes — and after more than twenty years on the Treasure Coast, my vendor list is one of the most valuable things I bring to a sale. Painters, handymen, electricians, plumbers, roofers, stagers, haulers: I know who shows up when they say they will, whose work passes inspection the first time, and who won’t mysteriously double the estimate because a home sale is involved.
Here’s why this matters more than most sellers realize: real estate repairs almost always happen on a clock. Pre-listing work needs to finish before photography. Post-inspection repairs typically must be completed — with documentation — before closing, sometimes within days. When a buyer’s repair addendum gives you a week, and your contractor can’t come for three, deals wobble. Having tradespeople who answer my calls, because I’ve sent them work for years, is the difference between a smooth closing and a fire drill. My REO work makes this bench even deeper — banks demand fast, documented, priced-right work, and the vendors who survive that standard are the ones I send to my sellers.
One caution before you spend real money: talk to me before hiring anyone for major work. Sellers regularly sink $30,000 into projects that return $15,000 at sale. I’ll tell you honestly which repairs this market pays for — and which money should stay in your pocket.
Planning your pre-sale to-do list? Let’s sort the must-dos from the skip-its first.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Ask every agent you interview this exact question, because the honest range of answers would shock you. Some agents’ entire “marketing plan” is: enter the home in the MLS, plant a sign, and pray. In the industry, we literally call them post-and-pray agents. The MLS entry is table stakes — it’s what happens around it that sells your home.
Here’s what my listings get. First, pricing built from a real comparative analysis, because everything downstream fails if the price is wrong. Second, preparation: a walk-through where I tell you what to fix, what to skip, and how to present — including the insurance-critical items Florida buyers will scrutinize. Third, professional photography, because your photos are your first showing; most buyers eliminate homes from a phone screen before they ever get in a car, and average photos put good homes on the cutting-room floor.
Then comes outreach. A strong placement across Google and the major portals where buyers actually search, plus something most agents can’t offer — direct marketing to a network built over two decades on this coast, including the buyers, agents, and investors who follow my listings because of my REO and distressed-property work. And through all of it, communication: showing feedback relayed to you, activity reports, and a straight answer when strategy needs adjusting.
Every piece of that goes in writing before you sign. Compare it line by line against anyone — I encourage it, because the comparison is the point. Want the plan for your specific home? lets connect.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Here’s something most Florida sellers have never been told: unless you’ve discussed it explicitly, your agent may not fully represent you.
In Florida, agents commonly operate as “transaction brokers.” It’s a limited form of representation — the agent facilitates the deal, must deal honestly with everyone, but doesn’t owe you the complete loyalty most people assume comes with hiring an agent. In fact, under Florida law, transaction brokerage is presumed unless something else is established. Countless sellers have signed listing agreements without ever understanding this, because nobody slowed down to explain it.
There’s also single agency, where the agent represents you specifically — your interests, your position, your corner. Each arrangement has its place, and there are legitimate reasons brokerages structure things the way they do. But you can’t consent to something you’ve never had explained, and I think the industry does a poor job of explaining it.
So here’s my commitment: before you sign anything with me, we’ll go through exactly what my role will be and what duties I owe you — in plain English, not statute language. You’ll know precisely who is advocating for you when offers arrive, when inspection repairs get negotiated, and when the appraisal comes in light. No surprises, no fine print discovered later.
Whoever you list with, ask the question directly: “What form of representation will I have, and what does that mean when we’re negotiating?” You deserve a clear answer before your largest asset goes on the market.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Here’s a piece of industry candor you rarely hear from an agent: open houses mostly benefit agents, not sellers. They’re one of the best tools in the business for meeting new buyer clients — which is exactly why so many agents promote them as essential.
Think about how buyers actually operate today. A serious, qualified buyer sees your home online within hours of listing, and if it fits, their agent schedules a private showing — often that same week. They don’t wait for Sunday from 1 to 4. So who does walk through an open house? Curious neighbors, early-stage browsers who aren’t qualified yet, and — this is the part I take seriously — strangers you know nothing about, walking through your home near your belongings, your family photos, your medications, your mail. That’s not paranoia; it’s a real security consideration that deserves a place in the decision.
Now, the honest other side: there are specific situations where an open house earns its keep — certain condo buildings, unusual homes that show far better in person than in photos, or a strategic launch weekend in a hot price band. If your home is one of those cases, I’ll tell you why, and we’ll run it properly with sign-in protocols and valuables secured.
What I won’t do is put your Sundays on display to make my phone ring. Your home sells through pricing, preparation, photography, and reach — not balloons on a mailbox. Want a marketing plan built for how buyers actually shop? Reach out and lets connect.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Most listing agreements on the Treasure Coast run three to six months, and there’s real logic behind the range. A well-priced home in a popular price band doesn’t need six months. A luxury waterfront property or a highly specific home legitimately takes longer to find its buyer, and the marketing investment behind it deserves a longer runway. When we meet, I’ll recommend a term that fits your actual home — not a one-size default.
But let’s talk about the question behind the question, because I know what sellers are really asking: “What if I pick wrong? Am I trapped?”
Here’s my philosophy: a contract should document a working relationship, not imprison one. If an agent isn’t doing what they promised — the marketing isn’t happening, the communication has gone quiet, the strategy isn’t being executed — a signature shouldn’t force you to ride it out for months. Before you list with me, we’ll go over exactly what happens if you’re ever unhappy, in plain English, before you sign. I’ve built my business here since 2003 on referrals and repeat clients, and you don’t earn those by holding people hostage.
One practical tip for any agent you interview: ask them directly, “What happens if this isn’t working?” Watch how they answer. An agent confident in their work will answer easily. An agent who dodges is telling you how the relationship will go.
Lets talk terms with everything on the table.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Sellers sometimes ask this question apologetically, like it’s rude. It isn’t. It’s one of the smartest questions you can ask.
Commissions are negotiable. They always have been. There is no “standard” rate, and any agent who implies otherwise is telling you something about themselves. What I charge depends on your property and the scope of work we agree on, and every dollar of it goes in writing before you sign anything. You’ll also decide — with current market conditions in mind — what compensation, if any, to offer a buyer’s agent, and I’ll walk you through the strategy behind that decision, because it affects how your home competes.
Now the part I’d want to know if I were you: the cheapest commission is not the same as the best deal. The number that actually matters is your net — what you walk away with after everything. An agent who discounts their own pay within thirty seconds of meeting you has just shown you their negotiating skills, and those same skills will soon be negotiating your sale price with a trained buyer’s agent on the other side.
So here’s my suggestion when you interview agents, me included: ask what the commission is, then ask what you get for it — the pricing analysis, the preparation guidance, the photography, the marketing reach, the negotiation record. Then compare expected nets, not just rates.
I’m happy to have that conversation any time, with everything on paper.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
It sounds so reasonable: price high, let buyers negotiate you down, land where you wanted to be anyway. I’ve heard it hundreds of times. And after two decades in this market, I can tell you exactly how it usually ends: with less money, not more.
Here’s the mechanism. Your home gets its most attention in its first two to three weeks on the market — that’s when every active buyer in your price range sees it and decides whether to look. Price it 8% high, and you’ve placed it in front of the wrong audience: buyers shopping at that higher number compare it unfavorably to homes that genuinely belong there, while the buyers who would love your home at its true value never see it, because it’s filtered out of their search entirely.
So the showings don’t come. The offers don’t come. And then the clock starts doing damage: with every week on market, buyers and their agents ask the same question — “what’s wrong with it?” By the time you cut the price, you’ve lost your launch window and gained a stigma. Homes that chase the market down almost always sell for less than they would have at an accurate day-one price.
Meanwhile, the counterintuitive truth: pricing accurately — even slightly sharp — is what creates negotiating leverage. It draws multiple interested buyers, and competition moves prices up far more reliably than padding ever protected one.
Price right, not high. Reach out if you want to see what “right” looks like for your home.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
No — and in Florida, the two numbers are further apart than almost anywhere in the country. If you’ve been using your tax assessment to guess your home’s worth, this post might be the best news you read all week.
Your assessed value exists for exactly one purpose: calculating your property tax bill. It’s not an appraisal, and nobody from the property appraiser’s office has been inside your kitchen. More importantly, Florida’s Save Our Homes Amendment caps how much a homesteaded property’s assessed value can rise — no more than 3% per year — no matter what the actual market does. So if you’ve owned your home for ten or fifteen years while Treasure Coast values climbed, your assessed value has been legally prevented from keeping up. I regularly meet longtime homeowners whose assessed value sits dramatically below what a buyer would happily pay.
This cuts both ways as a seller. First, never let your tax bill talk you into underpricing. Second, when you see a listing advertised as “priced below assessed value!” — treat that as marketing noise, not a bargain signal. It tells you nothing about what the home is actually worth.
One bonus most sellers don’t know: when you sell a homesteaded Florida property, portability rules may let you transfer some of that Save Our Homes benefit to your next Florida home, which can meaningfully lower your future tax bill. Ask about it before you sell, not after. Market value is what a qualified buyer will pay today, established with real comparable sales. Want to know that number for your home?
Call or text 561-309-2950, or email michele@sellingportstlucie.com
The list price is where your home enters the market. The sale price is what a buyer actually pays at closing. The gap between those two numbers tells you almost everything about whether a home was priced and marketed correctly.
This matters when you’re interviewing agents. There’s an old trick in this business called “buying the listing”: an agent quotes you a flattering, inflated number to win your signature, knowing full well the market won’t pay it. Then come the price reductions — month after month — while your home collects days on market and buyers start asking what’s wrong with it. The agent still gets the listing. You get less money and a longer, more stressful sale.
That’s why I present two numbers from day one: the price we’ll list at, and the price I genuinely expect your home to close at, backed by the comparable sales that justify both. If those numbers are close together, your pricing is honest. Right now, my listings are selling at 96 to 110 percent of asking price — and that’s not luck. That’s what happens when the list price reflects reality: buyers respond quickly, sometimes competitively, and the sale price lands at or above where we started.
When an agent hands you only a list price — especially a flattering one — ask them what they expect it to sell for, and ask them to show their math. If they can’t, keep interviewing.
Want both numbers for your home, in writing? Reach out to me using the information down below.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
When I tell a homeowner what their house is worth, that number comes from comparative market analysis, and I think every seller deserves to see how the sausage is made.
A comparative market analysis starts with a simple question: what have genuinely similar homes near yours actually sold for recently? Sold is the operative word. Active listings only tell us what your neighbors are hoping. Closed sales tell us what buyers, lenders, and appraisers actually agreed to. I also weigh pending sales, because they show where the market is heading right now.
Then comes the part algorithms can’t do: adjustment. No two homes are identical, so I adjust for what makes yours different — square footage, bedroom and bath count, lot and location, condition, updates, and the big Florida factors: roof age, AC age, impact windows, flood zone, and what insurance will cost the buyer. In this state, a 2022 roof versus a 2007 roof isn’t a detail; it can move value and buyer demand meaningfully, because it moves the buyer’s insurance quote.
I also read the street itself. Backing to a preserve versus backing to a busy road, the seawall condition on a canal home, which side of a school boundary you sit on — these show up in sale prices even when they never show up in a database.
What you get from me is a realistic list price and a realistic expected sale price, both in writing, with the comps that justify them. If you want that analysis for your home, follow the information below. No cost, no pressure — just the real number.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
I understand the appeal. You type in your address, a number appears, and it’s free. Here’s the problem: that number has never been inside your Treasure Coast home; it can be wrong by enough to hurt.
Automated estimates are algorithms working off public records and broad market trends. They don’t know you replaced the roof in 2023. They don’t know your dock has deep-water access, or that your “canal view” is actually a drainage ditch. They can’t tell an updated kitchen from a 1987 original, and they have no idea that the house that dragged down your street’s comps sold low because it was an estate sale in poor condition.
In markets full of identical tract homes, algorithms do okay. But our market is exactly the kind that breaks them: waterfront variation, flood zones, roof ages that swing insurance costs, no-HOA streets next to gated communities, and condo buildings whose association health changes values unit by unit. I regularly see automated estimates miss actual sale prices by tens of thousands of dollars — in both directions.
Why does this matter so much? Because pricing is the single most consequential decision in your sale. Price off a bad number and you either leave money on the table or sit on the market until buyers wonder what’s wrong with your house.
Use the websites for curiosity. Price your home with a real analysis: current sold data, a walk-through, and the judgment of someone who prices homes in these neighborhoods every week. I’ll prepare that for you at no cost and no obligation.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Every home is different, which is why I walk through yours before handing you a to-do list. But after two decades of preparing Treasure Coast homes for market, I can tell you the pattern: the money is made in the unglamorous work.
Start with decluttering — and I mean genuinely decluttering, not shoving things in closets, because buyers open closets. A cluttered home reads as a neglected home, and bargain hunters circle neglected homes like gulls. Clean, spare rooms photograph better, show bigger, and signal a house that’s been cared for.
Then, focus on the small repairs: the loose doorknob, the cracked tile, the screen with a hole, the sprinkler head that geysers. Individually they’re nothing. Collectively, they whisper “deferred maintenance” to every buyer who walks through — and shout it to their home inspector later.
Now the Florida-specific part most preparation checklists skip: think like an insurance company. Buyers here can’t close without insurance, and insurers care about the roof’s age, the water heater, the electrical panel, and whether you have hurricane protection. If your roof is near the end of its insurable life, we need to talk strategy before you list — repair, replace, or price accordingly. That single conversation can save a deal months later.
What I’ll tell you NOT to do: don’t remodel the kitchen on your way out the door. Big renovations rarely return their cost at sale, and you’ll be choosing finishes for a buyer you’ve never met. Ask me before you spend real money — I’ll tell you what this market actually pays for.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
Ask most agents when you should sell, and you’ll get the same answer: “Right now!” Ask them in January, June, or during a hurricane watch — same answer. That should tell you something about whose interest that answer serves.
Here’s my actual answer: the best time to sell is when you’re ready. And on the Treasure Coast, “ready” matters more than the calendar, because our market doesn’t follow the national script.
Up north, spring is everything. Here, our seasons work differently. From November through April, the seasonal residents arrive — and with them, serious out-of-state buyers with money in hand who are actively shopping while their friends shovel snow. Winter is a genuine selling season here in a way it simply isn’t in Ohio. Summer brings families timing their move around the school year. Fall is quieter, but quieter also means less competing inventory, and a well-priced home can stand out beautifully in October.
What about hurricane season? Buyers don’t stop buying from June to November — but insurance questions get louder, and a home with a newer roof and impact protection shows especially well against one without.
The real timing questions are personal: Where are you going next? Do you need to sell before you buy? Is your home prepared, or does it need a month of work first? Those answers set your timeline better than any almanac. If you’re weighing when to make your move, let’s talk it through. If my honest advice is “wait until March,” that’s what I’ll tell you.
Call or text 561-309-2950, or email michele@sellingportstlucie.com
It’s the question I hear more than any other — at closings, at the grocery store, at every party once someone finds out what I do. And my answer usually surprises people: the national headlines you’re reading tell you almost nothing about your home.
Real estate is hyperlocal. The national market can be “cooling” while waterfront in Stuart stays competitive. Port St. Lucie, Jensen Beach, and Palm City can all be moving in different directions in the same month — and inside Port St. Lucie alone, a new build in Tradition and a 1985 ranch east of US-1 live in two different markets entirely.
So when a homeowner asks me how the market looks, I don’t recite a headline. I pull the numbers that actually matter for their address: how many days comparable homes are taking to sell, what percentage of asking price they’re closing at, how much competing inventory exists in their price range, and whether that inventory is growing or shrinking. Those four numbers tell you more than a year of cable news.
Here’s what I’ve learned since 2003: the market is never simply “good” or “bad.” It’s good or bad for a specific home, at a specific price, presented a specific way. There are homes selling in a week right now and homes sitting for six months on the same street — and the difference is almost always price and preparation, not the market.
Curious what the numbers look like for your home? Reach out and lets have a conversation
Call or text me at 561-309-2950, or email michele@sellingportstlucie.com




